Email marketing is where the rubber meets the road. But why should you consider email marketing for your business? Firstly, email marketing is a low-cost investment and yields high return on investment (ROI). For every dollar spent, email delivers far more in return. Email is more cost effective than traditional direct mail marketing.

Second, most people still prefer to use email. Most social media users state that email is the best way for companies to communicate with them.

Next, Marcy Design can help your business set up a successful email marketing campaign. An email marketing campaign can reach a wide target audience in a short period of time. The point of entry is minimal in time and investment.

Email marketing can be measured in detail regarding opens, click-through and conversion rates to evaluate the success of the campaign. Using a customer database, an email marketing campaign can be customized with specific information geared towards targeted groups.

How the Best Email Marketing Campaigns Stay Profitable

Again, email marketing might not be the newest thing, but it is still one of the best, offering cost-effective marketing with big results. But at a time when more and more customers are feeling overwhelmed by the number of messages they find in their inboxes, how do you get them to notice your newsletter and find email marketing profits?

Here are five of our best tips:

1. Use compelling email subject lines.

Emails are too easy to ignore, so use subject lines that seem irresistible to your best customers.

2. Send shorter messages than your competitors.

However one of the biggest mistakes in email marketing is to try to cram too much information into one short message. Be respectful of your customer's time.

3. Build the right kind of list over time.

Your list should have only past customers and good prospects. By adding more and more names, you’re just wasting time and effort.

4. Establish a good pattern.

Set an email frequency (every two weeks or so) that allows you to stay in customers’ minds without annoying them.

5. Find the right balance between information and marketing material.

Your email marketing newsletter should have a mix of current events, industry news and sales offers.

Obviously, managed correctly, your email marketing campaign can be one of the most effective ways to reach customers and build new sales. Why not let our team help you put together a winning email campaign today?

One Thing Every Marketer Should Know About Email Traffic

If you have an established internet marketing plan in place, you probably pay a great deal of attention to the amount of traffic your business website receives. But are all visitors the same, or are some more valuable (i.e., more likely to buy) than others?

All in all if you believe the numbers, then all Internet traffic isn't the same – in fact, according to a recent study, potential customers who come to you through your email newsletter are several times more likely to buy from you than social contacts are.

Why might this be the case? There are a lot of reasons, but three stand out:

First, people on social media sites tend to be looking for friends, photos and other items that fall into the "entertainment" category, not necessarily products or services.

And second, your email newsletter list should be stocked with customers and prospects who represent a good match for what you sell. While nurturing those leads is almost always going to offer a higher probability of success.

Finally, social media is still new, fun and exciting when compared to email, but that doesn't necessarily make it more effective. To give your bottom line the biggest boost, try to make the most of every Internet marketing technique, but put a special emphasis on your email newsletter. Marcy Design is a creative website development company specializing in web design, marketing, advertising and social media.

Additional Information

Email Marketing vs Social Media

The Two Easiest Ways to Grow Your Email Marketing List

Beating Your Biggest Email Marketing Enemy