Marketing a Startup Company Having worked with so many startup companies ourselves, we have seen firsthand that putting together marketing campaigns for new businesses can be exhilarating, but definitely challenging at the same time. Why is it such a difficult process? That’s easy – new companies have to balance very tight budgets with very little […]

Every New Business To be fair, there are actually lots of things brand-new businesses need, as any entrepreneur can tell you. From our perspective as an experienced creative team, however, one thing that stands out is a clear marketing identity. Most new companies don’t have one, and it’s very difficult to be profitable without it. […]

Internet Marketing Challenge The toughest part of online marketing – and probably any marketing, if you think about it – is that you can usually separate what works and what doesn’t, but finding the why isn’t easy. In other words, people don’t stop to tell you why they’ve clicked away from your website, unsubscribed from […]

Your Brand Worth Brands are interesting things. When they are well established, they can tell buyers in an instant what your business is all about. And that they can trust you to deliver on your promises. When they are vague, however, or constantly shifting from one campaign to the next, they can be confusing or […]

Search Engines Still Matter Despite the fact that Google alone is processing more than 1 billion search queries per day, marketers generally don’t talk about search engines as much as they used to. For one thing, search engine optimization isn’t as new and exciting as mobile marketing or social media are; and for another, people […]

Smart Marketers As hard as it might be to remember now, there was a time when Google was nothing more than a vague idea on a research paper. Going farther back, you could look to the time when Coca-Cola was a small company, or when railroads – or even horses – were the main tool […]

Internet Marketing Company When most business owners and executives go looking for a business web design firm. It’s because they want better or stronger Internet marketing results from an Internet marketing company. But, what happens after you’ve already gotten them? Although this can be filed under the category of “good problems to have,” we have […]

Updating Your Own Website Until very recently, updating your own business website meant one of two things: either learning complicated HTML code, or making a call to your design team. Both approaches had expenses (of time or money) that made frequent changes and updates tough on the bottom line, and as a result, lots of […]