Startup Marketing Because most of us would like to have an endless supply of customers, but are dealing with very limited budgets and resources, there are always compromises and difficult situations that we have to navigate through. That’s especially true for the owners and executives of startup companies, who might be working on especially tight […]

Startup Marketing Plan Often, when you’re launching a brand-new company, decision-making can start to feel minute-to-minute. That is, there are so many issues and distractions coming at you at all times that it’s hard to think too far into the future. Think about a startup marketing plan. When it comes to marketing, however, a longer […]

Startup Business Invest Given that we devote so much of our time and energy into thinking about the best ways for startup companies to generate leads and sales from marketing. You might think that we feel marketing is the most important part of a new business. That’s partially true – it certainly will be a […]

Marketing Advantages Usually, when people talk about marketing for startup companies and brand-new businesses. They are referring to the challenges of generating something out of nothing. And of educating the buying public about what’s really for sale. As we discussed on our blog recently. These challenges are certainly real, and can be significant. At the […]

Press Release Press releases, which were once considered the gold standard of marketing and PR tools, are often overlooked these days. That’s a shame, because a well-written and well-timed information can be great for creating interest in sales opportunities, especially for startups. Here are a few great things about press releases that you can use […]

Startup Companies An interesting thing we’ve noticed in working with startup companies over the years is how often they are headed by entrepreneurs, business owners, and executives who are incredibly driven people. This is mostly a good thing, of course, but it can also create some important challenges. For example, a lot of the most […]

Startup Business Mistake A little bit of research on the subject will tell you that there are literally dozens of reasons that as many new companies fail as they do succeed. In other words, there are lots of common – and often, avoidable – mistakes that entrepreneurs and business owners make that can sink their […]

As a rule, the metrics you get from your business website, or from your marketing campaigns in general, are extraordinarily important to your company’s long-term success. For startups, however, there are two sides of the coin that have to be considered: First, that metrics are even more important for brand-new companies. After all, most entrepreneurs […]

New Businesses We know that entrepreneurs and the owners of brand-new businesses have enough work to fill their days, so we don’t want to make it sound like we’re piling on. Still, there is one important item every new company has to have on its immediate “to-do” list: establishing a strong market identity. Far too […]

Advertising Budget Entrepreneurs who are putting together an advertising budget have lots of different choices, and very often, lots of different questions to go with them. Every business is going to be different, of course, but there is one advertising tool that entrepreneurs should almost always consider: pay-per-click advertising (or PPC for short). Why can […]