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Category Archives for "Marketing"
21Sep 2022 What Business Owners Miss About Online Recruiting
21
Sep 2022
Across the country, entrepreneurs are facing a crisis that gets worse with each passing week. There are literally tens of millions of job openings with not enough applicants to go around. Online recruiting could help. While economists debate the causes of labor shortages (the pandemic? competition? too many incentives?) the reality is that business owners […]
21Sep 2022 Has Magazine Advertising Died?
21
Sep 2022
Magazine Advertising The Internet seems to have killed the Yellow Pages in most areas. And is in the process of finishing off daily newspapers as we speak. So, it’s no surprise that clients sometimes ask us: “Has magazine advertising died as well?” Absolutely not. For one thing, magazines have always enjoyed a different kind of […]
20Sep 2022 How Your Employees Can Help You With a Business Website Redesign
20
Sep 2022
Business Website Redesign For midsized companies, the business website redesign can be as much of a personnel challenge as a design one. After all, how do you decide who the contacts and decision-makers should be. And which employees should be involved at all? Our advice is to entrust the owner or set of key executives […]
19Sep 2022 2 Ways That Online Marketing is Like a Steep Mountain Climb
19
Sep 2022
That Online Marketing Although Ohio isn’t really known for its mountainous terrain, lots of movies, books, and television specials. Have given us an interesting look at the lives of climbers and their adventures over the past few years. And one thing that we’ve noticed – besides the fact that mountain climbing appears to be a […]
18Sep 2022 One Myth That Still Surrounds Business Web Design
18
Sep 2022
Your Business Web Design Your business web design has been around for long enough now. That it’s almost starting to feel like a science. But there are still some enduring myths that people hold on to. One of the most pervasive – and most damaging to your bottom line. Is the idea that a small […]
14Sep 2022 Are You Looking in the Right Places for Design and Marketing Inspiration?
14
Sep 2022
Design and Marketing Inspiration In a lot of organizations, even successful ones, planning marketing campaigns can feel a lot like a game of “follow the leader.” That’s because there is a clear (and understandable) tendency. For business owners, executives, and managers to duplicate things they have seen make their competitors successful. So where does design […]
13Sep 2022 How Startups Can Manage Marketing Costs
13
Sep 2022
Manage Marketing Costs Startups and brand-new businesses often face an interesting dilemma. They need great marketing materials more than any other company (since they usually don’t have any customers yet). But also have the smallest budgets to work with. You need to manage marketing costs How do they manage this balancing act? It’s not always […]
12Sep 2022 Why Working With a Great Design Firm is Always a Great Idea
12
Sep 2022
Working With a Great Design Firm The easiest way to save money on something. Whether it’s business web design or anything else. Is usually to pay a lower price for something that’s lower quality. Unfortunately, that’s also usually the easiest way to regret making a purchase or investment. Working with a great design firm is […]
11Sep 2022 How Much Time Should You Spend on Online Marketing Forums?
11
Sep 2022
Online Marketing Forums For a busy business owner or manager, spending time with online marketing forums can be a tricky thing. Certainly, it’s always good to be informed and keep up on what’s happening. And what kinds of results people are having in different industries or parts of the country. At the same time, no one […]
10Sep 2022 The Hidden Marketing Message You Can Use Profitably
10
Sep 2022
Marketing Message Looking for an easy way to get a marketing message edge over your competitors? Then here is an easy tip. Instead of focusing on what buyers really like, find out what it is they really hate. And then show them that you don’t like it, either. This sounds too simple to work, but […]