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Category Archives for "Marketing"
16Oct 2022 Are You Missing the E-book Explosion?
16
Oct 2022
E-book Explosion After decades of predictions and false starts, the e-book explosion is finally taking off and reaching critical mass. This year alone, tens of millions of people will invest in iPads, Kindles, and other tablet-style readers. Making e-books the new norm and pushing printed works further down in market share. Ironically, even as consumers […]
15Oct 2022 Have You Forgotten an Important Trade Show Detail?
15
Oct 2022
Trade Show Detail If you have helped to plan for a trade show in the past. You already know that there are dozens and dozens of small details that can stack up on to each other. Until it’s hard to remember why you’re even attending or exhibiting in the first place. This is an important […]
12Oct 2022 One Detail That Gets Lost in the Excitement Over Social Media Marketing
12
Oct 2022
Over Social Media Marketing The advent and excitement over social media marketing isn’t exactly on par with the discovery of penicillin. But you wouldn’t always know that by looking through online marketing forms. When you see the potential results of a good marketing plan. It’s hard not to get excited about what can happen. Using […]
05Oct 2022 One Important Way That B2B Websites Need to be Different
05
Oct 2022
B2B Websites Often, there aren’t as many differences in marketing business-to-business and business-to-consumer as you might think. Both require great design, a unique selling proposition. And some good ideas for reaching out to your intended audience. Beyond that, it’s simply a matter of narrowing in on the right message and putting the proper elements in […]
04Oct 2022 How to Replace Newspaper Advertising, Part Two
04
Oct 2022
Replace Newspaper Advertising In our last post, we outlined a couple of quick strategies how to replace newspaper advertising. An ongoing struggle for a handful of businesses who have been relying on the print dailies that seem to be going under right and left. Although many newspapers are still surviving in print editions,. Their reach […]
03Oct 2022 How to Replace Newspaper Advertising, Part One
03
Oct 2022
Newspaper Advertising Businesses of all sizes that once relied on newspaper advertising to find new customers are now facing themselves in a quandary. As more and more daily papers are shutting down – or at least trimming back. How do they replace those advertising and promotional avenues? Here are two things you can try right […]
28Sep 2022 The Four Things That Matter Most to Customers on an E-Commerce Site
28
Sep 2022
Customers on an E-Commerce Site A lot of people think that success in e-commerce really boils down to having a well-designed online store. That’s certainly important, but it’s not the only factor to your success and profitability. Try to find customers on an e-commerce site. In fact, here are four of the things that matter […]
26Sep 2022 One thing to Remember When Setting up Your First Google AdWords Campaign
26
Sep 2022
Google AdWords Campaign Although pay-per-click advertising has been with us for a while. There are still businesses setting up new accounts. And Google AdWords campaign, by the thousands every day. That’s a great thing – online ads can open up a lot of great targeted and profitable opportunities. But too many business owners, managers, and […]
25Sep 2022 One Crucial Detail About Trade Show Booths and Displays
25
Sep 2022
Trade Show Booths In the past, we have written about the importance of having trade show booths that is attention-grabbing and easy to set up. Something we’ve learned from years of experience with our clients. Today, though, we want to share another little “insider secret” to tradeshow display success… Give yourself a lot of lead […]
24Sep 2022 Why So Much of Marketing and Advertising Really Comes Down to Branding
24
Sep 2022
Marketing and Advertising Although there aren’t any firm definitions that would satisfy everyone. Most executives would consider branding to involve things that have to do with the company’s public face. Like a logo or color scheme. Marketing and advertising, on the other hand, would usually include activities that are meant to generate leads or increase […]