E-commerce Site As the owners of virtually every online store already know, e-commerce sites can make a full 50% or more of their yearly profits during November, December, and the first week of January. In other words, if you want to have a great year, it’s incredibly important that you make the most of the […]

Marketing Question There aren’t many hard and fast rules to marketing, whether it’s online or off. But we have found over time that there’s a single marketing question that always has to be answered before you begin to make an effective plan: Why do your customers buy? Your answers should range from the broad to […]

Marketing Habits When a lot of businesses talk about their “Internet marketing plans,” what they really mean is a list of activities that they have managed to complete from time to time. Perhaps they’ve had some success with them in the past, but most aren’t getting the results they really want. Because of marketing habits […]

PPC Campaign This sounds like a trick question, since it’s never really a good idea to lose money on anything. That being said, there are times when a pay-per-click online advertising campaign (PPC Campaign) can fail to show positive revenue, in the short term, and still be good for your company. The reason has little […]

E-commerce and Marketing In a recent post, we pointed out that customer trust and e-commerce and marketing success go hand-in-hand – if buyers don’t feel like you are trustworthy, they’ll never spend their money with your online store. And, while taking the initial steps we talked about with online security and transparency are good steps […]