Get More From Your Advertising Budget Do you feel like some piece of your advertising budget is probably being wasted? Believe it or not, most business owners and managers do. Get more from your advertising budget. There is an easy way to do away with that feeling, though, and to get more performance from the […]

Your Google AdWords In an earlier post, we outlined the importance of your Google AdWords quality score. And the different ways it can affect the efficiency and profitability of your pay-per-click advertising campaigns. Today, we would like to share four quick tips for improving yours, regardless of what your quality scores look like right now: […]

Ads Work Before any advertising can convey a sales or marketing message. It has to first capture a potential customers interest. In a world that’s inundated with ads on television, in magazines, and especially over the Internet. That’s getting harder and harder to accomplish. But ads work One way that marketers are meeting that challenge […]

Pay-Per-Click Advertising When you set up your first pay-per-click advertising campaign, you probably chose keywords, wrote a few ads. And thought about the types of customers you want to bring to your landing pages. If so, you certainly aren’t alone – that’s the way most businesses set up their accounts. Unfortunately, though. It also ignores […]

Google AdWords Score For all the attention the new Internet advertisers pay to the wording in their pay-per-click ads, or their bid price and keywords. Most don’t look closely enough at the quality scores in their accounts. Even though those numbers can drastically influence the success and/or profitability of every ad. If you aren’t that […]

Your Advertising Budget This is a question that lots of business owners and executives are grappling with, especially as we still face an uncertain economy. As well as your advertising budget. Much of the answer is going to depend on your company, future plans and product launches, etc. But, when piecing together your advertising budget, […]

Online Advertising Better As Internet advertising has grown by leaps and bounds, the legion of business owners, executives. And “experts” who claim that it’s superior to offline or traditional methods (like print or television) has grown right along with it. Is online advertising better? And so, there is plenty of debate these days about whether […]

New Advertising Campaign When it comes to new advertising campaigns, there are two schools of thought. The first is that every ad should be set up as a direct response mechanism. And that an unsuccessful first run should lead to changes in the campaign, if not scrapping it and starting over. The second philosophy, on […]

Marketing Effectiveness There aren’t a lot of surefire ways to boost the results you’re going to get from a marketing plan. But if you’re looking for marketing effectiveness tool to increase your ROI in 2013, try this: Be more specific about everything. That is, as you put your marketing plan together, force yourself to be […]

One Resource When it comes to finding new customers, one resource small business owners will try just about anything. They’ll run ads, optimize their websites, and take dozens of other steps to try to attract new buyers. That’s smart, of course, but too many of them miss an obvious opportunity – to partner with other […]