Like Search Engine Optimization The current “boom” in digital publishing (ebooks are currently outselling paper books 3-to-1) reminds a lot of us in the industry the early days of like search engine optimization. That’s because there are a couple of important similarities: First, titles are incredibly important. Just as domain names were everything in the […]

Search and Social Advertising Although lots of advertisers treat search marketing and social media pay-per-click ads as essentially the same thing, there is an important difference between the two: Search marketing targets what a person is thinking about at a moment in time. In other words, the fact that they’ve entered a keyword or phrase […]

Save Money on Search Advertising Search advertising programs (like Google AdWords) are becoming more competitive every day, with new advertisers springing up in every area and industry. That means higher keyword bid prices, and the need for lots of companies to find lower cost methods to get the traffic they need. Save Money on Search […]

Email Newsletters If you notice that not enough of your email newsletters recipients are reading your messages. A good e-mail marketing program, like Constant Contact, can help you keep track of the statistics. Then take cue from magazine publishers and using old trick: include a teaser at the end of each edition. You may have […]

Is Your Advertising The great thing about the modern world of advertising – both off-line and digitally –is that there are more options than ever for reaching customers. You can find customers on websites, through search engines, and print publications, or elsewhere. But, while each of these represents different advertising mediums, they shouldn’t necessarily mean […]

Your Digital Products In an earlier post, we mentioned that digital publishing is allowing businesses to change the way they think about different formats. We think it should also change their perspective on editorial schedules and updates, too for your digital products. Here is why: an old problem of books – and even with magazine […]

Digital Publishing Era Not so many years ago, if you had a piece of information that you want to publish and distribute. There were a set number of choices to work with. You could print the book, put together a brochure, issue a special report, etc., but whatever you released needed to fit into some […]

Marcy Design creative web design and development is recognized by AVA Digital Awards Marcy Design is pleased to announce that it has won 3 National Awards from AVA Digital Awards. The Platinum and Gold Awards are given annually to top performers in the web development and marketing industry. The first thing to remember is that […]