Money on an Advertising Campaign In many business schools, it’s still the “accepted wisdom” that you can lose money on an advertising campaign and still come out ahead. If only because you have created a bigger “brand awareness” in the market. But, is there any truth to this idea? For very large organizations, there probably […]

Online Competition Ask a business owner (or their web design team) what their biggest Internet marketing challenges look like these days. And you might hear them grumble about something like higher advertising prices or how difficult it’s getting to earn and keep a top search engine spot. What they really mean is that online competition, […]

Search Marketing More and more business web design teams are turning their attention – and their clients’ campaigns – away from search engine optimization and search engine marketing. Should you take that as a sign that search marketing is becoming less important? The short answer is “not really.” That’s because, with more than 2 billion […]

Award-Winning Ads You can often get a sense of how much an ad agency is going to cost you by looking at the number of awards they have listed on their website. But do all of those honors really translate into more sales? And more to the point, do you really need award-winning ads? Here […]

Website Statistics Studying web analytics and customer behavior to improve your business website statistics always seems like a great idea when we are talking in general terms. And yet, you can almost see the way a business owner’s eyes will glaze over the first time we start delving deeply into website statistics. It’s like being […]

In Business Web Design The web hasn’t just become an everyday part of business, but a big business in and of itself. That means there are new web design teams and portfolios popping up everywhere. That leaves a lot of clients to wonder: do you really need an experienced in business web design team? Even […]

All About Responsive Web Design Responsive web design has Internet marketers – and their clients – more excited than they’ve been in years. That’s because it gives the everyday business owner or marketing manager a way to meet the demand for mobile web design, but without managing several domain extensions or deciding which content or […]

Your Online Advertising This is a bit of a trick question, if only because you should always be split testing things like ads, landing pages, and calls to action. If that sounds a bit excessive – why mess with a winning formula? – there are two good reasons: First, you can never be sure what’s […]