Ads Lose Their Effectiveness Occasionally, we talk to a business owner or marketing manager who is dealing with an unusual situation. A previously profitable advertising campaign that suddenly falls flat. Because ads lose their effectiveness over time. Their biggest question is usually a simple one: what suddenly went wrong? The answer depends quite a bit […]

With Digital Publishing The digital publishing revolution has brought a lot of new ideas and business models to light. But one thing hasn’t changed at all. The presentation of a document or idea is still just as important as the message itself with digital publishing. In other words, if your e-book, video, or other published […]

Search Engine Position If you want to give a business owner a headache, simply ask them about their websites search engine position. That’s one topic that’s almost universally difficult, since most of us want a better ranking on Google than the one we have now. In fact, it can lead some to worry about search […]

Make Your Website Look Better Now that it’s really starting to feel like spring, lots of us will be making plans for small projects to spruce up our homes. A fresh coat of paint here, a little gardening there, and so on. But, as you prepare to get your house ready for the coming months, […]

Integrated Branding In this day and age, where it isn’t uncommon for even smaller businesses to have several advertising and promotional campaigns going at once. Like social media, Internet advertising, print marketing, mobile messaging, etc. A new idea is springing up and gaining popularity: integrated branding. Basically, it’s the concept that each communication or channel […]

Radio and Print Advertising Yesterday, we posted a few thoughts about the overall “decline” of radio and print advertising from a new revenue standpoint. But, we may have left out an important point: although the recent shift from ads on radio stations, and newspapers and magazines, etc. And towards the Internet is obvious and undisputed, […]

Strength of TV Advertising A handful of studies have shown that, while print and radio advertising are becoming less popular. Or at least are drawing and fewer dollars than in the past. Television ads have been remaining steady for years. In other words, companies might be diverting more of their money toward Internet advertising and […]

Ads and Offers In the past, we have shared some insight on the ways you can increase the return on investment from your business website by placing ads and offers on your own pages. That might seem a bit strange. But a few small advertisements (usually graphical) can help you increase conversions and give you […]

Print Advertising Campaigns From time to time, we work with businesses that have had great success with print advertising campaigns in the past. And want to see if they can duplicate those results over the Internet. One question they often have is: “can we simply move our print campaigns online?” There isn’t an easy answer […]