Your Marketing Plan In marketing, the best plans and ideas tend to be simple. The more succinctly you can explain what it is you want to accomplish. The easier time you’ll have meeting that objective of your marketing plan. On a few different occasions in recent months, we have suggested that readers focus their marketing […]

Changing Marketing Agencies There are some business leaders who will change marketing agencies or business web designers at the drop of a hat. And others that stay loyal to a firm for decades on end, even if they aren’t getting the results they’ve been hoping for. Obviously, there are risks with either approach. But, if […]

Marketing Support In some businesses, marketing support is really a sub-division of the sales department. At those companies, the job of the marketing team is to create leads for producers, who follow-up and turn them into new accounts. Of course, at other companies, marketing departments work independently. Creating brand awareness and generating opportunities that may […]

About Marketing Often, the hardest things about developing a successful marketing campaign aren’t in the “big picture” ideas and tactics. But the small mental adjustments that have to be made along the way. In fact, we consistently find that new clients struggle with one concept in particular. To be successful in today’s world, that usually […]

Marketing Goals On our blog and in meetings with new clients, we always encourage business owners and executives to set firm, achievable marketing goals. These could translate into a number of new inquiries, for example, or increased visits to a retail shop. But we try to avoid, on the other hand, targets that are really […]

Monitoring Your Website If you read our blog regularly, then you already know how important it is to keep your business website updated on a continual basis. But, who should be responsible for monitoring your website and keeping it up-to-date? The short answer: everyone. That is, looking after your business website should be a shared […]

Internet Marketing Packages Although there are still technically lots and lots of “business web designers” around these days. You may have noticed that most of the best companies (ours included) offer a number of integrated new design and Internet marketing packages. In other words, we don’t just want to give you a website, but also […]

Website Owner Although we have already mentioned the ways that search engine position is changing lately. Namely, that Google, and searchers, are getting more specific in what they’re looking for. The actual notion behind it is even bigger. You’ve probably already figured out that the web is getting more specific than it used to be. […]

Search Marketing Even though there are literally hundreds of things to discuss when it comes to Internet marketing. Search marketing including engine optimization (and improving your Google rankings in particular) remains a favorite on websites and blogs everywhere. It’s no wonder, then, that so many people are up in arms about recent changes to Google’s […]