Internet Marketing Challenge The toughest part of online marketing – and probably any marketing, if you think about it – is that you can usually separate what works and what doesn’t, but finding the why isn’t easy. In other words, people don’t stop to tell you why they’ve clicked away from your website, unsubscribed from […]

Your Brand Worth Brands are interesting things. When they are well established, they can tell buyers in an instant what your business is all about. And that they can trust you to deliver on your promises. When they are vague, however, or constantly shifting from one campaign to the next, they can be confusing or […]

Search Engines Still Matter Despite the fact that Google alone is processing more than 1 billion search queries per day, marketers generally don’t talk about search engines as much as they used to. For one thing, search engine optimization isn’t as new and exciting as mobile marketing or social media are; and for another, people […]

Smart Marketers As hard as it might be to remember now, there was a time when Google was nothing more than a vague idea on a research paper. Going farther back, you could look to the time when Coca-Cola was a small company, or when railroads – or even horses – were the main tool […]

Internet Marketing Company When most business owners and executives go looking for a business web design firm. It’s because they want better or stronger Internet marketing results from an Internet marketing company. But, what happens after you’ve already gotten them? Although this can be filed under the category of “good problems to have,” we have […]

Updating Your Own Website Until very recently, updating your own business website meant one of two things: either learning complicated HTML code, or making a call to your design team. Both approaches had expenses (of time or money) that made frequent changes and updates tough on the bottom line, and as a result, lots of […]

Marketing Agencies As an experienced, proven design and marketing partner, we often hear from companies who want to change agencies. Typically, it’s because they either don’t like the tone of their current messaging, or have found that they weren’t able to get the right results from working with a different firm. That’s understandable, but many […]

How to Increase Sales When it comes to advertising and marketing, people tend to think that “more” always has to mean “bigger.” In other words, if you want increase sales, then you must need a bigger budget or more customers… right? That doesn’t always hold true. In fact, there is one way you can sometimes […]