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Category Archives for "Columbus Ohio Website Design"
24Jul 2022 Direct Mail Success, Part Two
24
Jul 2022
Direct Mail Success Part Two In the last post, we mentioned that direct mail success part two (when it’s done correctly). Can be a profitable tool that you use again and again, year after year. But, to make it into a valuable part of your marketing effort. You have to pair the right message with […]
20Jul 2022 Direct Mail Success, Part One
20
Jul 2022
Direct Mail Success Part One Direct mail success part one – the art of finding customers through sales letters, postcards, brochures, and other materials. Has been around for a very long time. Despite that, and despite the fact that there are so many other ways of marketing to buyers. These days, it remains a very […]
19Jul 2022 How Long Should an E-Mail Newsletter be?
19
Jul 2022
E-Mail Newsletter If you aren’t already using regular e-mail newsletters and updates to keep in touch with your customers. Then your marketing effort probably isn’t as strong as it could be. But putting together a successful newsletter campaign isn’t always as simple as it sounds. Especially when you start thinking about the logistics, like the […]
18Jul 2022 Can "News Style" Radio Advertisements Work?
18
Jul 2022
Radio Advertisements Have you ever been driving along and heard a breaking radio advertisements that turned out to be an ad for a local business? Ever wondered if that kind of strategy could work for you? To answer that question, you have to realize why it is that marketers turn to “news style” advertisements in […]
17Jul 2022 Why Beginners Sometimes Have an Advantage in Online Marketing
17
Jul 2022
Advantage in Online Marketing Most of us would consider experience to be an asset when it comes to designing an Internet marketing campaign. And it certainly can be. In certain situations, though, beginner business owners and managers who are just starting out. Can actually have a competitive advantage over others. Seeking an advantage in online […]
15Jul 2022 Cast a Wider Net For Recruiting On Your Website
15
Jul 2022
You’ll want to have effective recruiting on your website, of course, but don’t stop there. Along with major employment boards such as Monster and Indeed, you can advertise job listings on social media, through your email newsletter, and even and printed materials. Lots of companies only advertise career opportunities undedicated career sites. Because of that […]
13Jul 2022 Do the Rules Change for Facebook Advertising?
13
Jul 2022
Change for Facebook Advertising In some ways, Facebook ads are just like other pay-per-click systems. Where you compose a message, make a bid, and look at the results. In other ways, however, they represent an entirely different animal. Since you have to target by customer types and demographics, rather than keywords. This is a change […]
12Jul 2022 How to Get TV Advertising Right, Part Two
12
Jul 2022
Get TV Advertising In our last post, we gave a couple of tips for making the most of television advertising opportunities. Which have a very big reach, but can also be a lot more expensive than other marketing avenues. Today, get TV advertising and add to those by giving you the most important reminder of […]
11Jul 2022 How to Get TV Advertising Right, Part One
11
Jul 2022
How to Get TV Advertising Right Although the Internet is becoming available in more and more places every day – and on more and more devices. It still can’t match the reach that television has as an advertising medium. That reach comes with a big increase in costs. However, so it’s important to make the […]
10Jul 2022 2 Great Reasons to Use a Content Management System on Your Next Website
10
Jul 2022
Content Management System Although a content management system (or CMS) have been around for quite a few years. They have now reached the point where we consider them to be “must-have” items for almost any new business website. If you have gone without them in the past, and are thinking of building a new site […]