Marketing Leader When it comes to your marketing messages, should you be a marketing leader in your industry, telling customers what you think they need to know. Or a follower who gives them the features and benefits you think they want to hear about? The difference is subtle, but it can sometimes be important. Especially […]

Business-to-Business Although consumer spending gets most of the attention, December is also an interesting time for business-to-business marketing. That’s especially true when it comes to pricing and budgets, where two distinct factors are often in play: 1. Some executives need to increase spending. If you’ve been in business-to-business sales for a while, you’ve probably seen […]

Sales Brochure Recently, we reminded you of how important an effective sales brochures can be, even in the digital marketing age. Today, we want to give you a few important ingredients for a sales brochure that attracts interest from potential clients: A clean layout with lots of white space. You never want a sales brochure […]

Trade Show Marketing There are several pieces of old advice that all go something like this: “If you want to be successful, plan to be successful.” That’s particularly pertinent when it comes to tradeshow marketing materials. Where it’s smarter to be optimistic than it is to emphasize saving very small amounts of money for trade […]

Marketing Advice Startup companies face unique marketing challenges. That’s because they don’t just have to do the usual job of convincing potential customers to enter the sales process. But also have to inform buyers about the existence of their company at the same time and often with limited resources. Here’s our marketing advice. How can […]

Why Sales Brochures For all of the great new marketing tools we’ve gotten in the digital age, having a good sales brochure is still one of the best ways to let people know more about your products and reinforce the work that your sales team does. In fact, whether your sales brochures are in print […]