Caution with Ads With the advertising market being as crowded as it is, companies (and their creative teams) will sometimes go to great lengths in order to “stand out.” Take caution with ads. Generally speaking, that’s a good idea, since a forgotten ad represents a waste of time and money. As a word of caution, […]

Change Your Ads Given that some businesses change their ads from month-to-month, and others use the same advertisements with little or no variation for years on end. It makes sense to ask: how often do you really need to change your ads and switch up your marketing messages? Here are a few quick questions to […]

Advertising on Facebook Facebook advertising is still growing up, but has already shown a handful of interesting uses – mainly, targeting your pay-per-click ads to a type of customer, rather than a type of keyword or search query. Advertising on Facebook But, they may have one more “hidden” benefit that most people aren’t taking advantage […]

Another Dollar on Advertising One thing veteran advertisers all understand is that, no matter how creative you are and how hard you plan, some campaigns are going to work out and some aren’t. And yet, the best never waste a dollar on Advertising. How can that be? The answer lies not just in the execution of […]

Assumptions with Advertising Although it was set up largely as a feel-good story, a recent BBC report about seniors in the UK becoming very tech-savvy should serve as a reminder to the rest of us. The lesson is that, no matter how well you think you know a certain type of customer or demographic. People […]

Advertising Lessons Although we are pretty sure most people don’t stop to think about it, the Super Bowl isn’t just the championship for football teams. It’s also a chance for some of the world’s most powerful advertisers to go head-to-head. In the ultimate prime-time competition. And there are advertising lessons. With so much at stake, […]

Get More From Your Advertising Budget Do you feel like some piece of your advertising budget is probably being wasted? Believe it or not, most business owners and managers do. Get more from your advertising budget. There is an easy way to do away with that feeling, though, and to get more performance from the […]