About Marketing Often, the hardest things about developing a successful marketing campaign aren’t in the “big picture” ideas and tactics. But the small mental adjustments that have to be made along the way. In fact, we consistently find that new clients struggle with one concept in particular. To be successful in today’s world, that usually […]

Marketing Goals On our blog and in meetings with new clients, we always encourage business owners and executives to set firm, achievable marketing goals. These could translate into a number of new inquiries, for example, or increased visits to a retail shop. But we try to avoid, on the other hand, targets that are really […]

Monitoring Your Website If you read our blog regularly, then you already know how important it is to keep your business website updated on a continual basis. But, who should be responsible for monitoring your website and keeping it up-to-date? The short answer: everyone. That is, looking after your business website should be a shared […]

Internet Marketing Packages Although there are still technically lots and lots of “business web designers” around these days. You may have noticed that most of the best companies (ours included) offer a number of integrated new design and Internet marketing packages. In other words, we don’t just want to give you a website, but also […]

Website Owner Although we have already mentioned the ways that search engine position is changing lately. Namely, that Google, and searchers, are getting more specific in what they’re looking for. The actual notion behind it is even bigger. You’ve probably already figured out that the web is getting more specific than it used to be. […]

Search Marketing Even though there are literally hundreds of things to discuss when it comes to Internet marketing. Search marketing including engine optimization (and improving your Google rankings in particular) remains a favorite on websites and blogs everywhere. It’s no wonder, then, that so many people are up in arms about recent changes to Google’s […]

Good Web Design If you talk to eleven different business web design teams, you’ll probably come away with at least a dozen different notions of what exactly constitutes a great site. That’s because one company might prefer a certain platform or marketing. while another is partial to a particular kind of layout or color scheme. So, […]

Your Internet Marketing Plan It’s easy to get lost in the details of web design and Internet marketing and lose sight of what’s actually important. Your Internet Marketing Plan So, once in a while, we like to meet with our clients and stress to them that our top priority is reaching their most valuable customers […]

Social Media Marketing The conventional wisdom that’s developing around social media marketing is that businesses with “impulse buy” types of items tend to do best. Especially when it comes to ads placed on sites like Facebook. But, experience has taught us that there are some companies that need social media marketing even more… That’s because, […]

Google Yourself Reputation management is a serious thing. And you definitely want to know what kinds of information people are finding when they Google your name, your products, or your company. With that in mind, we always look after our clients on the major search engines, and advise them to do the same. Recently, we […]