Upgrading Your Business Website Walk into some agencies and tell them that you’re thinking about upgrading your business website. And it will be just minutes before they are telling you about new layouts. Along with content management systems, hosting packages, and more. But, there are a number of reasons that you might not want to […]

Design Portfolios A lot of business owners and executives tend to look at business web design portfolios the same way they would a piece of art. Displayed in someone else’s home: as something they either like or don’t, even if they couldn’t say why. That’s understandable – websites are visual in nature – but if […]

About Business Web Design If you regularly read Internet marketing blogs like this one, you could easily get the impression that business web design is an overwhelmingly complicated topic. That’s fair, because in some ways it is. And yet, at the same time, there are some principles, ideas, and guidelines that are incredibly simple. More […]

Strong Branding One of the things that make branding so hard for business owners and executives to understand. Is that it takes time, meaning that the trail from “building a brand” to “increasing profitability” isn’t always easy to see. But, rest assured that strong brands can actually translate into bigger profits. Create strong branding. Here […]

Does Branding Matter Last month, we shared some insight about marketing for startups and new companies, pointing out that branding should be a consideration. In fact, we advised that entrepreneurs and startup executives think about branding early and often. But does branding matter and is that really good advice when sales are on the line, […]

Branding Mistakes Because marketing efficiency is as important as marketing effectiveness these days, more and more businesses are paying attention to the value of their branding. And yet, many make common mistakes that stop them from making as strong of an impact with customers as they would like. Branding mistakes matter. Here are three of […]

Branding Effort The longer you own or manage any kind of business, the more you start to appreciate the value of a strong branding effort. After all, building the right image makes it easier for you to attract the right kinds of customers, and makes all of your sales and marketing more efficient. With that […]

Make Branding More Effective In our last post, we looked at some of the most important ingredients of a successful branding effort. Key pieces that business owners, managers, and executives sometimes overlook. To keep that line of thought going, here are five ways to make branding more effective: 1. Have a plan. In other words, […]

Sales Team As much as they might hate to admit it, nearly any successful entrepreneur you ever meet will tell you that they began their business with some faulty assumptions. That’s not to point fingers, it’s just a reality of the market – none of us have perfect information, and a lot of the things […]

Startup Marketing Because most of us would like to have an endless supply of customers, but are dealing with very limited budgets and resources, there are always compromises and difficult situations that we have to navigate through. That’s especially true for the owners and executives of startup companies, who might be working on especially tight […]