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Category Archives for "Advertising"
20Jun 2022 A Simple Way to Connect With More of Your Best Customers
20
Jun 2022
Your Best Customers If you’re looking for a simple but effective way to build your brand and increase buyer loyalty. Then consider trying a charitable approach. Businesses of all sizes have used nonprofit work and contributions as a marketing tool for more than a century. But it’s something that still carries weight with your best […]
14Jun 2022 Don't Fall for These Three Classic Marketing Traps
14
Jun 2022
Classic Marketing Traps In some ways, marketing is always changing – especially in the digital age. In other ways, however, few things ever change at all. No matter how or where you are finding new customers. The name of the game remains to catch their interest, make a compelling offer, and then turn them into […]
06Jun 2022 Is Your Sales Brochure Doing Its Job?
06
Jun 2022
Your Sales Brochure If you’re ready to launch a new product or service. It’s a good bet that one of the first things that will come to mind will be producing a sales brochure to go right along with it. But for all of the brochures we’ve seen. For all of the wonderful design, copywriting, […]
08May 2022 The Biggest Strength of Facebook Advertising
08
May 2022
Strength of Facebook Advertising For all of Facebook’s strengths, it still hasn’t gained the kind of commercial popularity that Google and the other major search engines have. There are probably three good reasons for this: first, that Google is more established. Second, that it allows you to reach people at a moment when they are […]
20Apr 2022 Are You Promoting Your Small Business Events as Effectively as You Could Be?
20
Apr 2022
Promoting Your Small Business Events A lot of us can still remember how strange it was to receive those first electronic or e-mail invitations to a party or event. The whole thing seemed pretty novel, but even if you confirmed the appointment right there on your screen. You often had to turn around and scribble […]
02Feb 2022 Should You Release a Business NFTs?
02
Feb 2022
If you follow the news you have undoubtedly heard about Business NFTs. Short for Non-Fungible Tokens, these are digital files (usually images) that can be encrypted to trace provenance and ownership. You could think of them as the digital version of original paintings. NFTs are hot lately for a couple of reasons. First, they represent […]
10Sep 2020 Your Company’s Website is Your Brand
10
Sep 2020
Website is Your Brand The bigger the client, the more likely it is that an executive, owner, or employee is going to bring up branding at some point during one of our initial meetings about website design. Don’t get us wrong; branding is a great topic, and one that any business, large or small. Should […]
11Jun 2020 Using Your Association Web Design for Recruitment and Retention
11
Jun 2020
Association Web Design People are the lifeblood of any association. It’s not just your members who keep your organization running, though. Staff and volunteers have a huge role to play. With the right people on board you can organize projects, events, and initiatives. Without them it’s nearly impossible to reach any of your goals. A […]
16Dec 2019 The Future of SEO
16
Dec 2019
Your Business and the Future of SEO Web designers and marketers at every level are constantly trying to decipher large pieces of (often contradictory) data to figure out what the future of search engine optimization holds. They pore over Google’s press releases, study algorithm updates. and take deep dives into their web analytics to see […]
20Nov 2019 Customer Acquisition Plan
20
Nov 2019
Generating Conversions from Your Website We began this short customer acquisition plan guide by pointing out that your website has real bottom-line value. For your business if it can help you generate sales opportunities. Whether conversions come in the form of completed credit card purchases. Or new inquiries and appointments—are the lifeblood of your company. […]