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Category Archives for "Advertising"
13Sep 2022 How Startups Can Manage Marketing Costs
13
Sep 2022
Manage Marketing Costs Startups and brand-new businesses often face an interesting dilemma. They need great marketing materials more than any other company (since they usually don’t have any customers yet). But also have the smallest budgets to work with. You need to manage marketing costs How do they manage this balancing act? It’s not always […]
10Sep 2022 The Hidden Marketing Message You Can Use Profitably
10
Sep 2022
Marketing Message Looking for an easy way to get a marketing message edge over your competitors? Then here is an easy tip. Instead of focusing on what buyers really like, find out what it is they really hate. And then show them that you don’t like it, either. This sounds too simple to work, but […]
07Sep 2022 The Three Easiest Ways to Optimize Your Site for Local Search
07
Sep 2022
Optimize Your Site Last year, Google made news by pointing out that roughly one out of every five searches contained a geographic keyword. A number some experts now think is much too low. Whereas print directories used to be the number one resource for customers looking for local businesses. Search engines have become their preferred […]
04Sep 2022 The One Idea That Can Hurt Your Marketing Plan the Most
04
Sep 2022
Your Marketing Plan the Most Occasionally, you see a company make a marketing gaffe that’s so big it’s almost funny. Typically, these revolve around naming a product something that’s unintentionally offensive or humorous. Or testing an ad campaign that’s meant to be attention-grabbing but only turns out to be bizarre. This might hurt your marketing […]
30Aug 2022 Are You Delaying Your Next Marketing Campaign… and Hurting Your Sales?
30
Aug 2022
Your Next Marketing Campaign If you have been waiting for the perfect time to launch a major marketing initiative, then we have some bad news for you. The perfect time never really shows up for your next marketing campaign. That’s especially true in this economy. But it’s something that industry professionals have seen again and […]
27Aug 2022 2 Important Considerations for a Tradeshow Display
27
Aug 2022
A Tradeshow Display To anyone who has ever been to a tradeshow. It’s easy to see that they are an interesting spectacle of modern commerce and innovation. For anyone who has ever presented at a tradeshow. It’s a known fact that they can be exciting opportunities for business. But also a logistical nightmare for a […]
22Aug 2022 3 Reasons Internet Advertising is Better Than Print, Radio, or TV Ever Were
22
Aug 2022
Internet Advertising is Better For lots of business owners and marketing managers, finding the split in an advertising budget between traditional methods (like print, radio, and television ads) and online options can be difficult. While the best advice is always to follow your return on investment, it’s becoming easier than ever to make a strong […]
21Aug 2022 Want to Dramatically Boost the Clicks on Your PPC Ads?
21
Aug 2022
Clicks on Your PPC Ads When business owners and online marketers are looking for new ways to get more visitors from their pay-per-click ads. Or clicks on your PPC ads. They sometimes miss one of the oldest tactics in an advertiser’s book: to go completely against the grain. In other words, you can sometimes find […]
10Aug 2022 The Three Biggest Pay-Per-Click Advertising Mistakes
10
Aug 2022
Pay-Per-Click Advertising Mistakes As competition for the top search engine spots has gotten more intense, lots of businesses are turning to pay-per-click ads for faster, more efficient results. Since we don’t want you to waste your time or money, however, here are the three biggest pay-per-click advertising mistakes to avoid: 1. Using keywords that aren’t […]
08Aug 2022 Two Things That Shouldn't be Missing From Your Branding Campaign
08
Aug 2022
Your Branding Campaign Your branding campaign is an interesting topic. In that it is both simpler and more complex than people think. It’s simple in the sense that it really comes down to what others think about you, and your work or products. It’s also complex in the way that a lot more goes into […]