PPC Campaign This sounds like a trick question, since it’s never really a good idea to lose money on anything. That being said, there are times when a pay-per-click online advertising campaign (PPC Campaign) can fail to show positive revenue, in the short term, and still be good for your company. The reason has little […]

E-commerce and Marketing In a recent post, we pointed out that customer trust and e-commerce and marketing success go hand-in-hand – if buyers don’t feel like you are trustworthy, they’ll never spend their money with your online store. And, while taking the initial steps we talked about with online security and transparency are good steps […]

Spend Less on Marketing If there is one thing that most organizations have in common. It’s that they would love to keep getting the same or better results from their marketing plans while still finding ways to cut fat from the budget. Or spend less on marketing. Typically, this is easier to manage than accomplish, […]

Increase Sales Most companies, even the ones that are leaders in their industries, are constantly looking for ways to increase sales. New accounts, and overall revenue. In fact, they’ll try almost anything to see if it yields the right results. With that in mind, we’d like to share an unconventional tactic that we have seen […]

Marketing and Trust Do visitors to your e-commerce site feel like they can trust you, and the information they find on your pages? They had better, because you effectively have zero chance of them entering a credit card number or sending you money if they don’t. It’s all about marketing and trust. But for all […]

Overcome Customer Skepticism Believe it or not, having a product that is truly incredible and groundbreaking, or offering something at a very low price. Can actually present a problem for marketers, business owners, and executives. That’s because we live in a world where the buying public is very skeptical. The bigger your claim, the harder […]

Marketing Budget Mistakes Although new clients often come to us with questions about online and off-line marketing budgets. The reality is that it’s up to each company to make their own decisions about what they can or should spend towards driving new business. Still, we have noticed that there are two marketing budget mistakes that […]

Business This Holiday Season Now that the fall season is in full swing and the holidays are right around corner. Most of us will be making shopping lists for loved ones and considering different Black Friday sales choices. Especially for business this holiday season As you get your credit card warmed up and try to […]