Business-to-Business Although consumer spending gets most of the attention, December is also an interesting time for business-to-business marketing. That’s especially true when it comes to pricing and budgets, where two distinct factors are often in play: 1. Some executives need to increase spending. If you’ve been in business-to-business sales for a while, you’ve probably seen […]

Sales Brochure Recently, we reminded you of how important an effective sales brochures can be, even in the digital marketing age. Today, we want to give you a few important ingredients for a sales brochure that attracts interest from potential clients: A clean layout with lots of white space. You never want a sales brochure […]

Trade Show Marketing There are several pieces of old advice that all go something like this: “If you want to be successful, plan to be successful.” That’s particularly pertinent when it comes to tradeshow marketing materials. Where it’s smarter to be optimistic than it is to emphasize saving very small amounts of money for trade […]

Marketing Advice Startup companies face unique marketing challenges. That’s because they don’t just have to do the usual job of convincing potential customers to enter the sales process. But also have to inform buyers about the existence of their company at the same time and often with limited resources. Here’s our marketing advice. How can […]

Why Sales Brochures For all of the great new marketing tools we’ve gotten in the digital age, having a good sales brochure is still one of the best ways to let people know more about your products and reinforce the work that your sales team does. In fact, whether your sales brochures are in print […]

E-commerce Site As the owners of virtually every online store already know, e-commerce sites can make a full 50% or more of their yearly profits during November, December, and the first week of January. In other words, if you want to have a great year, it’s incredibly important that you make the most of the […]

Marketing Question There aren’t many hard and fast rules to marketing, whether it’s online or off. But we have found over time that there’s a single marketing question that always has to be answered before you begin to make an effective plan: Why do your customers buy? Your answers should range from the broad to […]

Marketing Habits When a lot of businesses talk about their “Internet marketing plans,” what they really mean is a list of activities that they have managed to complete from time to time. Perhaps they’ve had some success with them in the past, but most aren’t getting the results they really want. Because of marketing habits […]