Strength of TV Advertising A handful of studies have shown that, while print and radio advertising are becoming less popular. Or at least are drawing and fewer dollars than in the past. Television ads have been remaining steady for years. In other words, companies might be diverting more of their money toward Internet advertising and […]

Ads and Offers In the past, we have shared some insight on the ways you can increase the return on investment from your business website by placing ads and offers on your own pages. That might seem a bit strange. But a few small advertisements (usually graphical) can help you increase conversions and give you […]

Print Advertising Campaigns From time to time, we work with businesses that have had great success with print advertising campaigns in the past. And want to see if they can duplicate those results over the Internet. One question they often have is: “can we simply move our print campaigns online?” There isn’t an easy answer […]

Money on an Advertising Campaign In many business schools, it’s still the “accepted wisdom” that you can lose money on an advertising campaign and still come out ahead. If only because you have created a bigger “brand awareness” in the market. But, is there any truth to this idea? For very large organizations, there probably […]

Online Competition Ask a business owner (or their web design team) what their biggest Internet marketing challenges look like these days. And you might hear them grumble about something like higher advertising prices or how difficult it’s getting to earn and keep a top search engine spot. What they really mean is that online competition, […]

Search Marketing More and more business web design teams are turning their attention – and their clients’ campaigns – away from search engine optimization and search engine marketing. Should you take that as a sign that search marketing is becoming less important? The short answer is “not really.” That’s because, with more than 2 billion […]

Award-Winning Ads You can often get a sense of how much an ad agency is going to cost you by looking at the number of awards they have listed on their website. But do all of those honors really translate into more sales? And more to the point, do you really need award-winning ads? Here […]

Website Statistics Studying web analytics and customer behavior to improve your business website statistics always seems like a great idea when we are talking in general terms. And yet, you can almost see the way a business owner’s eyes will glaze over the first time we start delving deeply into website statistics. It’s like being […]