Why Online Marketing In a recent study, Google concluded that more than three-quarters of all mobile web users pull out their smart phones. And tablets to compare prices and other factors while shopping. In other words, they don’t step into your retail storefront alone. They bring with them product reviews, locations for your competitors, inventory […]

Old Website It’s almost taken as a commandment in our industry. That a business website that hasn’t been overhauled in three or four years is probably in need of a whole new design. But, is that necessarily the case? If your old website is still functioning the way you need it to, should you invest […]

Make Social Media Marketing Easier As we pointed out in a recent blog. Social media is becoming more well known for destroying brands and reputations than it is for building them up or being an effective marketing tool. So, how can you go about using Facebook, Twitter, and other social sites to expand your reach […]

Social Media Marketing Works As we have noted in the past, there are a number of ongoing debates about whether social media marketing works. And, the actual answer to that question really depends on what you’re expecting from your Facebook, Twitter, and LinkedIn accounts. Still, there is one very easy way to demonstrate that marketing […]

Digital Publishing Recent studies have suggested that digital publishing gaining momentum. And that they now make up roughly 20% of the book market. That means one out of every five copies goes straight to a Kindle, iPad, or Nook, and that proportion is growing rapidly. Largely at the expense of paper books. What’s more, it’s […]

Tasks in Internet Marketing There are a lot of things about Internet marketing that can be difficult. Including making the decision to start with a plan or strategy in the first place. There are tasks in Internet Marketing. If we were to point out one thing that we see lots of business owners and executives […]

Talking About Google Even though they now officially qualify as “old news” on the Internet. Business owners and web designers simply refuse to stop talking about Google algorithm changes. Granted, the “Penguin” and “Panda” updates had far-reaching effects, but why is it that they are still hot topics? There are probably two big reasons. First, […]

Using Social Media Marketing For all the attention that gets paid using social media marketing. Companies are still trying to figure out the best ways to measure progress and success on sites like Facebook, Twitter, and LinkedIn. Are you doing well if you have a strong following. Or do you need actual sales within the […]